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Big personalities, made for little adventurers.
Tooniverse began with a simple belief: a child's first backpack should be more than a bag. It should be a companion — comfortable enough for all-day wear, tough enough for everyday adventures, and full of the kind of character that makes a little one want to carry it.
We obsess over the details that matter to parents. Lightweight, water-resistant builds for unpredictable days. Breathable, padded back panels and ergonomic straps designed for small shoulders. Safe, tested materials, because what touches your child should never be a compromise.
And we obsess over the details that matter to kids. Every Tooniverse bag has a personality of its own — from bold, brave Leo the Lion to playful, daring Penny the Piggy. Because the right backpack isn't just chosen. It's adopted.
Welcome to the Tooniverse. We can't wait for your little one to meet the crew.
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Our team
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Ala Olivia
CEO
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George Leo
Project Manager
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Amelia Jacky
Production Controller
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Daniel Arthur
Store Manager
